Why Not Me?

Joe Ciccarone
2 min readMar 7, 2024
Entrepreneur Stephanie LaFlora — Founder Crownhunt

My ancestors are some of the strongest people to ever exist in history. To be able to survive 400 years of enslavement and become Presidents and Supreme Court judges. Where does that come from? It comes from the imagination. It comes from will. It comes from trying. Even when the odds don’t make any sense. I have a lot of that in me.” Stephanie LaFlora

Built Not Born (Episode X-Ray): Entrepreneur Stephanie LaFlora talks what it’s like to leave a successful corporate career to start a business as a minority female, during a pandemic and pregnant.

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Stephanie LaFlora is a serial entrepreneur, storyteller, marketer, and creator.

Stephanie the founder of Crownhunt and is on a quest to help under-resourced entrepreneurs thrive.

Stephanie has closed over $4 Million in funding for small businesses and is on a mission to help increase funding for under-resourced entrepreneurs, improve their brand, and reach their authentic audience.

5.5 Ideas from Stephanie LaFlora:

1) The Power of Storytelling

  • Telling powerful stories is the fastest way to connect with your community.
  • “What I’ve learned though my career is that storytelling is such a powerful skill set that it can be translated into just about anything.” — Stephanie LaFlora

2) Community is Critical

  • To be relatable to your community, you have to reach out and interact with them.
  • “You can not understand your brand or marketing if you do not understand your community.” — Stephanie LaFlora

3) Feedback is a Gift

  • Meaningful feedback is hard to get, especially for a business owner.
  • That’s why being in touch with your community is so important.
  • “No feedback is feedback. No feedback means they don’t care. You haven’t earned it. You’re not relatable to them.” — Stephanie LaFlora

4) Fastest Growing & Least Funded

  • Stephanie’s company Crownhunt was only 1 of 100 black female lead business in the country to received any sort of venture capital funding.
  • “Less than 1 percent of the venture funding distributed annually goes to businesses lead by black women, even though black women are the fastest growing group of entrepreneurs in America. So think about that.” — Stephanie LaFlora

5) Be the CEO (Chief Encouraging Officer)

  • “Encouraging people. That’s my life’s work.” — Stephanie LaFlora

5.5) Bet on Yourself

  • “No matter what, bet on yourself. Even if you fail miserably, bet on yourself. It will enrich your life. Period.” — Stephanie LaFlora

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Connect with Stephanie LaFlora:

“Life Is Built, Not Born.”

Joe Ciccarone

#Episode133

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Joe Ciccarone

Host of the Built Not Born Podcast, Blogger, & BJJ Black Belt. www.SalesVibe.Blog